Health & Wellness
We create new brands and target existing value, growth, turnaround, and underperforming brand asset within the Health & Wellness sector
Brands with Purpose
Consumers, and especially the large Millennial demographic, are moving away from global power brands and seek ”challenger” brands with purpose.
Gaps & Trends
Our unrivaled industry knowledge allows us to identify gaps within the Health & Wellness movement, an incredible “white space” for growth investment
We leverage existing strong relationships with retailers & FMCG brand owners, allowing for access to insights and go-to-market strategies via strategic channel partners.
VCGP Consumer Portfolio
Miku RTD Rhum Cocktail